Marketing
Google Ads and Paid Campaigns
Paid campaigns structured around qualified enquiries, not just clicks.
01Overview
Paid campaigns measured by enquiries, not clicks.
Paid search can put your business in front of prospects at the moment they are looking, but only if the campaign is structured carefully and measured properly. Without reliable conversion tracking, budget decisions are guesswork.
We plan, build and manage Google Ads and other paid campaigns with tracking in place before budget is spent, landing pages aligned to each campaign, and regular optimization based on qualified enquiries rather than clicks alone.
02Scope
What it addresses, and what you receive.
Common problems
- Ad spend without reliable conversion tracking
- Traffic that clicks but does not enquire
- Campaigns that have not been reviewed in months
Typical deliverables
- Campaign strategy and account structure
- Audience and keyword targeting
- Ad copy and landing-page alignment
- Conversion tracking setup
- Ongoing optimization and reporting
The final scope is agreed in writing for each engagement.
03Approach
How the work is done.
Timelines depend on scope and are set out in each written proposal.
Step 1: Account review
We review existing campaigns, tracking, search terms and landing pages, or plan a new account from scratch.
Step 2: Tracking first
Conversion tracking is configured and tested so every campaign can be judged on results.
Step 3: Build and launch
Campaign structure, targeting, ad copy and landing-page alignment are prepared for your approval.
Step 4: Optimize
We refine keywords, bids, audiences and ads, and report on cost per qualified enquiry.
04FAQ
Questions, answered.
Ad spend is paid by your business directly to the advertising platform, separately from our management fee. This keeps spend transparent and the account in your control.
Yes, and we recommend it. Your business should own its ad account and its history. We work within it with the access you grant.
No. Results depend on market demand, competition, budget and the offer itself. We commit to transparent tracking, disciplined management and clear reporting.
Related services
All Marketing services- MarketingLead Generation and Conversion OptimizationMore enquiries from the traffic you already have.
- MarketingSearch Engine OptimizationVisibility for the searches your best prospects are already making.
- TechnologyWebsite Design and DevelopmentA business website that earns trust in seconds and makes the next step obvious.
Make Your Next Move Count.
Tell us what needs to move forward with Google Ads and Paid Campaigns. We will help define the next step.